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 Big
Lady Chain Store of Beijing Ding Sheng Pu Company
Company Introduction
"Big Lady" Chain Store of Beijing Ding Sheng Pu Company
is a dress company which designs, produces, and sells clothes for
large-sized women and children. In the October of 1995, Ms. Zhang
Zhen initiated a dress store named "Big Lady" in Beijing.
In 2002, it reorganized its structure from a government-owned company
to a private enterprise. The brand name "Big Lady" and
"Opera Jane" have already obtained the honorary label
of "well-known trademark".
The company insists on the management principles of "Solidarity,
Honesty, Study and Innovation", which focus on the "consumers'
personality and product quality" and is directed by the market.
The product design and materials used are in pursuit of elegance
and exquisiteness, emphasizing on the cultural nature; the fabrics
are delicately and carefully chosen to reflect the status of big
ladies. The choice of colors is considerate towards big ladies,
meeting the requirement of perfection. The summer dresses are light
and soft, reflecting the latest international leisure fashion. The
fall and winter series of suits uses high-class wool as the major
shell fabric, refreshing-and-simple line embodies the elegant and
exquisite demeanor of big ladies.
Because of the correctly social orientation, excellent quality,
zealous and thoughtful service, and outstanding clothing styles,
"Big Lady" and "Opera Jane" have been extensively
recognized by consumers from domestic and foreign markets, which
solve the dilemma of buying the right size dress for large-sized
people. At present, there are 67 chain store in China, and the number
is keep on growing, and it has already won a substantial amount
of consumers who are faithful to "Big Lady".
Keeping the
sense of responsibility, "Big Lady" has made great contribution
to the society, which wins her generous response and various respects:
In 1998, our country suffered the enormous flood; Ms. Zhang donated
money and materials, in total number of 1,380,000 RMB, and obtained
the commendation from China Charity Federation. In 2002, Ms. Zhang
acquired the honor of "Annual celebrity of Chinese Economic
Contribution". In the "Woman Entrepreneurs and World Economic
Forum", she was rewarded "The International Famous Female
Brand" and "Outstanding Contribution of Woman Entrepreneurs"
by the Women and Children Foundation of the United Nations and Chinese
Woman Union. In 2004, Ms. Zhang was chosen through public appraisal
and won the title of "Chinese Preeminent Female", and
the China and Foreign Elite in Hong Kong reported her story about
large-sized dressing "Creating Beauty and Establishing Confidence
for Big ladies".
In the June of 2004, she attended the "International Forum
of Outstanding Women Entrepreneurs" among China, U.S, and Japan,
and gave a presentation in the conference. At the same time, the
U.S. and Italy press and TV station interviewed her and reported
her stories, which won her admirations and respects around the world.
The main consumers of "Big Lady" and "Opera Jane"
are between 25 to 60 years old, who have steady and abundant income,
healthy and positive attitude about life, and in pursuit of high
quality life. They are sensitive about fashion and beauty, and like
showing their individuality in public. Nonetheless, too chubby or
too skinny, their figures are not as perfect as their successful
careers. In order to satisfy these female consumers' demand, our
company will offer the best service to create beautiful and fashionable
dresses for them.
There is a huge market in the field, "Big Lady" people
sincerely welcome guests and businesspeople from all over the world
come to visit, join in common effort, explore new markets for joint
development and mutual benefits, and carry out grand plan and create
great occasion together.
Broad Chairperson and General Manager: Zhang Zhen
Address: 100022, Beijing Jian Guomen Wai. Avenue No. 14
Tel: (010)66034576 （010）63970974
(010)65240183 （010）66033163
Fax: (010)66034576 （010）63970974
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